The Jig Saw

Tuesday, April 19, 2005

Great New Product Ideas – DON’T Ask the Users What They Want!

Tom Evslim writes on how users only provide incremental evolution to a product not the idea that starts it -

"no survey or focus group will ever tell you what the next great thing is going to be. That kind of idea, that kind of product, comes from visionaries who understand a new technology well enough to dream up an unintended use and who are stubborn and skillful enough to implement what nobody even knew to want.

These are the products and services that change our lives."



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