The Jig Saw

Saturday, April 02, 2005

Google + Yahoo = GooHoo

Search Engine Watch has a story on rumors of a Google-Yahoo merger.

Why would these two competitors -- and companies with largely different operating styles -- combine? Fear of Microsoft. While I've written many times before that Microsoft isn't going to walk all over Google -- much less both Google and Yahoo -- the two companies themselves are falling victim to the hype. Search is seen as so important, such a major future money maker, that they want to unite now.



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